A B O U T

B R A N D

8I8I’s was born in 2020 - yes, exactly, in the year of great upheavals and insights, such as the fact that toilet paper can become more important than fashion from time to time.

Instead of mourning this realization, we decided to seek inspiration in the Revolutionary Mood of the time. Because every crisis and destruction are always a new beginning.

It should be a brand on the pulse of time and beyond the norms:

free from collections, free from seasons and any other frame of the fashion world.

But we chose one condition for our principle:

the pieces that we create should beautify your life, or at least put a satisfied smile on your face.

The brand name came from the mother label of the designer BIBI BACHTADZE. While BACHTADZE is her maiden name, BIBI is the nickname she received at a young age after moving to Berlin. The designer herself once said the following about this pseudonym, which gave the fashion label its name:

"BACHTADZE is my foundation, my deep roots. The constant and ever-returning part of me. The omnipresent character of my past. BIBI is the fanciful, empathetic and visionary side. It is a crown towering in the sky which catches every fresh breath of wind. Once could say that BIBI BACHTADZE is the authentic expression - my own trademark, my being and at the same time the reflection of the time in which I live and have lived.”